Missing Children Society of Canada

Amanda Pick - Executive Director

Grey Canada *Lead Agency

Patrick Scissons - CCO
Marshneill Abraham - Assoc. Content Director
James Ansley - Writer
John Breton, Technology Director
Daryl Brewer - Creative Technologist
Todd Lawson - Assoc. Creative Director
Malcolm Mclean - VP, Strategy
Patty Moher - Group Acct. Director
Yusong Zhang - Art Director

MCSC is the only organization committed to the search and rescue of missing kids, handling 50,000 cases a year with limited funding. Instead of an ad to raise awareness to increase donations, we asked Canadians to donate something even more important their social currency. The Most Valuable Search Party, a digital innovation toolkit utilizing Facebook, Twitter, Foursquare and Pinterest, was created to actively engage the Canadian public in the search to find missing kids; reaching 70% of all Canadians and responsible for the safe return of 7 kids and counting.