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CDW
Winning on the Road

RAN IN: United States

CLIENT
CDW

Neal Campbell - CMO
Dean Lamb - Director, Mktg.
Jim Mitchel - Sr. Director, Mktg.

AGENCY
Ogilvy & Mather *Lead Agency

Cathy Francque - Executive Group Director
Joe Sciarrotta - Executive Creative Director
Charles Brandl - Mgmt. Supervisor
Liz Fassl - Acct. Supervisor


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SUMMARY

In the competitive IT solutions space, CDW's successful history of selling hardware and software limited its ability to compete in the higher-margin service and consulting business. Armed with the insight that organizations are looking for new ways to keep their employees productive on the road, we set up a nationwide tour for CDW's Technoliner bus to showcase the Company's mobile productivity expertise. Coupled with an integrated advertising campaign, we brought the concept of Winning On the Road to life and increased CDW's IT solution sales by 10% YoY.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Trade Shows,Interactive,Not Applicable

Audience: IT Decision Makers

Objectives: Build, change corporate image

Type: Business-to-Business

Classification: National

Language: English