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GEICO
Happier Than II

RAN IN: United States

CLIENT
GEICO

Ted Ward - VP, Mktg.
Amy Hooks - Manager, Broadcast Production & Agency Relations

AGENCY
The Martin Agency *Lead Agency

Steve Bassett - SVP, Group Creative Director
Sean Riley - SVP, Art. Director, Creative Director
Wade Alger - VP, Creative Director
Parker Collins - Acct. Supervisor
Brad Higdon - VP, Group Acct. Director
Ken Marcus - Sr. Copywriter
Molly Souter - VP, Executive Broadcast Producer
Samantha Tucker - Broadcast Producer


Horizon Media


SUMMARY

In an industry that spent $5.8Bn in advertising last year, where one competitor's gain comes at the expense of another's loss, and a shopper base that has declined by 1/3 in the last year; while nearly half of those who are shopping will switch insurers how was GEICO able to achieve record growth, exceed its new inquiry goal for the year, achieve its lowest-ever customer attrition rate, all by increasing WOM references about a talking camel? Well, Guess which case this is?!?

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,Consumer Involvement,Internal Marketing

Audience: Men,Women

Objectives: Gain new customers

Type: Business-to-Consumer

Classification: National

Language: English