Michigan Economic Development Corporation

George Zimmermann - VP
Leslie Hornung - SVP, Mktg. & Comm.
Kelly Wolgamott - Mktg. Director
Ken Yarsevich - Advt. Specialist

McCann Detroit *Lead Agency

Chris Fay - President
Kim Almonroeder - Acct. Director
Mark Canavan - SVP, Group Creative Director
Christine Cowan - VP, Group Acct. Director
Stacey Gizinski - Executive Producer
Susan Stallings - VP, Creative Director

MRM Worldwide

Universal McCann

Weber Shandwick

The Pure Michigan campaign, launched in May, 2006, has a primary goal of increased travel to, and spending in, Michigan by tourists from throughout the United States and beyond. It has achieved and surpassed this goal and grown to become a rallying cry for the entire state. Both visitor spending and trips generated have grown five- and six-fold, respectively, since the campaign launched, generating over 287 million in much needed tax revenues. State branding is proudly displayed by motorists who affix Pure Michigan license plates to their vehicles..