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American Express OPEN
American Express OPEN Business Lounges

RAN IN: United States

CLIENT
American Express OPEN

Susan Sobbott - President, American Express OPEN
Alison Amdur - Sr. Manager, Tradeshows
Bethany Barefoot - Director, Tradeshows and Field Sales
Laura Bingham - Consultant
Audrey Hendley - SVP, General Manager, OPEN Acquisition
Aldine Shamir - VP, Dialogue Acquisition

AGENCY
Momentum Worldwide *Lead Agency

Richard Black - General Manager
Alex Hadshi - Acct. Executive
Nicole Kaplan - VP, Group Director
Phil Koutsis - VP, Group Creative Director


Gensler


SUMMARY

American Express OPEN was attending 200+ shows per year to sell business charge cards to small business owners. Momentum reinvented the way that OPEN approached the tradeshow space by building the first-ever permanent business lounges in three of the top convention centers in the United States. The lounges have allowed OPEN to reach more of their coveted target, small business owners, at scale in a more efficient manner.

CASE STUDY

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CASE VIDEO


Hero Medium: Storefront (Physical Lounge Space)

Medium Featured On Video: Storefront (Physical Lounge Space),Trade Shows,Sponsorship

Audience: Men,Women,Small Business Owners

Objectives: Increase sales, volume

Type: Business-to-Business

Classification: Local,Regional,National

Language: English