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STELARA
Revealing Stories Clear Across America

RAN IN: United States

CLIENT
Janssen Biotech, Inc.

AGENCY
FCB Health *Lead Agency

Dana Maiman - President, CEO
Rich Levy - CCO
Joe Bloch - VP, Group Art Supervisor
Matt Hall - VP, Assoc. Creative Director
Lenny Hickey - VP, Assoc.Creative Director
Michael Kizilbash - SVP, Creative Director
Toby Ruiz - VP, Acct. Group Supervisor
Najwa Sebbahi - Art Director
Alex Selby - VP, Assoc. Creative Director
Chris Smith - VP, Group Copy Supervisor


SUMMARY

If you've entered a market with entrenched, well funded competitors and an audience that's largely resistant to change, how do you gain share? You reinforce the behavior of customers who have enthusiastically embraced your brand, and try bringing others on board to follow their example. Revealing Stories Clear Across America was a multi-channel initiative developed for STELARA, a medication for psoriasis, that accomplished both objectives. The results: a 161% change in prescriptions from dermatologists who participated and a 37% jump in banner ad interactions.

CASE VIDEO


Hero Medium: Professional Engagement

Medium Featured On Video: Sales Promotion,Interactive,Mobile/Tablet

Audience: Physicians (Dermatologists)

Objectives: Market share - increase

Type: Business-to-Consumer

Classification: National

Language: English