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Sprint
Torque Live Call Center

RAN IN: United States

CLIENT
Sprint

AGENCY
Leo Burnett/Arc Worldwide *Lead Agency

Mike Boychuk - EVP, Creative Director
Vince Cook - SVP, Creative Director
Lauren Ferreira - Copywriter
Brian Fox - Sr. Producer
Colin Selikow - SVP, Creative Director
Melissa Wolf - Acct. Director


DigitasLBi *Lead Agency

Steven Bolt - Creative Director
Joey Curtis - VP, Acct. Director
Matt Fera - Creative Director
Melissa Healy - VP, Creative Director


SUMMARY

AT&T pushes into a space that Sprint has had a monopoly on for about 20 years. At the same time Sprint is in the process of shutting down old towers and lighting up new -consumers had to make an effort to stay with Sprint. We reminded them of Sprint's heritage in PTT while show casing a dynamic new rugged smartphone with technology you had to hear to believe.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,Print,Radio

Audience: Other

Objectives: Increase sales, volume

Type: Business-to-Business

Classification: Local,Regional,National

Language: English