Aruba Tourism Authority

Neville Every - Area Director NA
Michael Beaujon - Digital Mktg. Manager

The Concept Farm *Lead Agency

Gregg Wasiak - Managing Director
Sean Biederman - Acct. Supervisor
John Gellos - Creative Director
Amanda Lane - Acct. Executive

US International Media *Lead Agency

Russell Zingale - President, Eastern Region

Blue Engine Marketing

Anthony Rizzuto - Principal

The Zimmerman Agency

Carrie Zimmerman - Co-Founder, CEO

Ansira

Bruce Orr - SVP

Aruba, the second most tourism-dependent country in the world, sought to reverse a trend of back-to-back years of declining visitation from its most important market, the US. The valuable resource they had been overlooking was the Caribbeans largest community of loyalists who could speak to the islands assets as well as anyone. We placed these Happy Returners front and center in the campaign, introducing newcomers to Aruba through their eyes. The campaign helped us to nearly double our goal of 2.5% growth in tourism arrivals, year-over-year, with the category down.