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Nationwide Insurance
Join the Nation Campaign

RAN IN: United States

CLIENT
Nationwide Insurance

AGENCY
McKinney *Lead Agency

Will Chambliss - Assoc. Creative Director
Brian Kessman - Executive Interactive Producer
Burke Lauderdale - Sr. Art Director
Naomi Newman - Executive Broadcast Producer
Jenny Nicholson - Assoc. Creative Director
Liz Paradise - Group Creative Director
Patrice Sherman - Acct. Supervisor
Owen Tingle - Assoc. Creative Director
Scott Voege - Acct. Director
Gretchen Walsh - Group Strategy Director


SUMMARY

As the No. 5 spender with just 6% share of voice in the category, Nationwide Insurance needed to get those aware of the brand to care about the brand. A mutual company owned by its policyholders, not shareholders, Nationwide has always put its members' interests first - an important differentiation for the target who value relationships over lowest price. We invited them to Join the Nation. By recasting commodity offerings through the members first lens and providing an online destination for members to be heard, both Nationwide and its members benefited.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,Radio,Internal Marketing

Audience: Men (50),Married,Median HHI $84,000,College-Educated,Employed

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: National

Language: English