Siemens USA

Bill Stabile - Executive Director, Brand Mktg. Comm.
Christina Bauer - Sr. Manager, Mktg. Comm.
Ed Kensinger - Director, Creative Strategies

Ogilvy & Mather *Lead Agency

Scott Townsend - Sr. Partner, Executive Group Director
Robert Balog - Partner, Creative Director
Mitch Eisenman - Assoc. Creative Director
Andy Jones - WW Planning Director
Jeff Leaf - Partner - Creative Director
Witold Riedel - WW Creative Director
Megan Villanella - Acct. Director

A major manufacturing resurgence is underway in America. It's driven by manufacturing software. Siemens is the market leader but few C-Suite executives know this. We needed to capture their attention, showing how Siemens is changing the way manufacturing works. SpaceX used Siemens software to become the first commercial company to launch a rocket to the International Space Station. We used TV and long form film to re-tell the story, supported by a multi-channel program. So far, sales are projected to reach over $100mm, nearly three times the target.