PAREXEL

Christopher Tama - WW Head, Mktg.
Chad Simon - Global Mktg. Director

Ogilvy & Mather *Lead Agency

Robert Davis - Executive Director
Vickie Mogensen - Acct. Director
Dawn Scata - Assoc. Director, Digital Strategy

RedWorks *Lead Agency

Andrew Ladden - Managing Director, Executive Creative Director
Bill Davaris - Executive Creative Director, NA
Timothy Frumkes - Assoc. Creative Director
Scott McClure - Sr. Art Director

Small and emerging BioPharmaceutical companies need the service of a Clinical Research Organization at some point, but many don't consider PAREXEL, mistakenly fearing they will get lost in the shuffle of an industry giant. We changed perceptions with one, highly targeted direct marketing package, sent from PAREXEL's CEO to CEOs of potential partners. It contained an iPod Touch custom loaded with video content expressing PAREXEL's personal commitment to these companies, and began what proved to be fruitful relationships. We far exceeded our goals with $80 million worth of potential business.