Adobe

AJ Joseph - Executive Creative Director
Alex Amado - Sr. Director, Creative Strategy
Steve Weeks - Sr. Manager, Media Strategy & Planning

Goodby, Silverstein & Partners *Lead Agency

Melody Cheaung - Acct. Manager
Shane Fleming - Assoc. Creative Director
Joel Giullian - Acct. Director
Dong Kim - Group Comm. Strategy Director
Steve Nathans - Copywriter
Brendan Robertson - Brand Strategy Director
John Thorpe - Assoc. Partner, Group Brand Strategy Director

Edelman

On a good day marketing can be called intuitively driven. On a bad day, it feels fluffy. On a really bad day, it can feel like B.S. We know it, our clients know it, and Marketers know it. This is the story of how Adobe transformed itself from a creative company that makes to a marketing partner that makes and measures. By calling out marketing B.S and offering certainty instead of half-truths, Adobe became the trusted partner to deliver the confidence digital marketers desperately need.