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Lincoln Children's Zoo
Zooglies: Unleashing a Child's Imagination

RAN IN: United States

CLIENT
Lincoln Children's Zoo

John Chapo - President, CEO
Evan Killeen - General Manager

AGENCY
Bailey Lauerman *Lead Agency

Carter Weitz - Chairman, CCO
Rich Claussen - EVP, Talent Development, Acct. Director
Raleigh Drennon - Creative Director, Writer
Nino Kapetanovic - Digital Creative Director
Kevin McCaskill - Digital Producer, Project Manager
James Strange - Design Director


SUMMARY

The Lincoln Children's Zoo would have no new exhibits in 2012. Nor would it have even a single new animal to attract potential visitors. If it were to be the comeback year that was so desired, it would have to do so in the face of intense competition from an everlasting rival, and zero new selling points to tout to potential members and visitors. We brought in the experts - kids - to solve this one. Their imaginations brought us the Zooglies and led to the Zoo setting an all-time attendance record.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Radio,Print,OOH

Audience: Families,Fathers,Mothers

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: Local

Language: English