Avis Budget Group

Jeannine Haas - CMO
Kristen Maloney - VP, Strategic Customer Leadership/CLE

Leo Burnett Business *Lead Agency

Louise Baylis - Planning Director
Emily Castelli - Acct. Supervisor
Jenny Clark - VP, Acct. Director
Martyn Clarkson - VP, Strategy & Acct. Planning
EJ Lee - Assoc. Creative Director
Noel Nickol - Assoc. Creative Director
Peter Powell - VP, Creative Director

Starcom MediaVest Group *Lead Agency

Chris Allen - SVP, Media Director

Advertising among rental car companies had become a price war. To separate themselves Avis knew it was time to stop arguing with the crowd over what happens at the cash register, and start talking about what happens while traveling. Time to refocus on business travelers, and turn their rentals into a premium experience that enables personal success on the road. To communicate this, we created an integrated campaign using celebrities to show how Avis gave professionals what they need stay on top of their game while traveling.