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WinField
Helping Farmers Be Greater

RAN IN: United States

CLIENT
WinField

Mitch Eviston - SVP, Mktg.
Faye Bliese - Integrated Mktg. Comm. Lead
Brenda Ruesch - Brand Mktg. Specialist

AGENCY
Colle+McVoy *Lead Agency

Mike Caguin - CCO
John Borchardt - Director, Broadcast
Kjersti Hanneman - Sr. Strategist
Cathy Leaf - Acct. Supervisor
Keith Negrin - Practice Leader
Bryan Michurski - Group Creative Director
Lori Wohletz - Acct. Director


SUMMARY

As the world's population increases, farmers today face immense pressure to produce larger yields while navigating a complex landscape of emerging products, technologies and information. American agribusiness was in need of a new leader to evolve beyond the industry giants tp become more than a product supplier, but a trusted partner to help farmers tie all the pieces together. The Be Greater campaign successfully launched the WinField brand with one simple idea: WinField has the expertise, insights, tools and people to help farmers be greater in everything they do.

CASE VIDEO


Hero Medium: Professional Engagement

Medium Featured On Video: TV,Print,Interactive

Audience: Farmers with 500+ Acres

Objectives: Build brand equity

Type: Business-to-Consumer

Classification: Local,Regional,National

Language: English