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Heart & Stroke Foundation of Canada
Make Health Last

RAN IN: Canada

CLIENT
Heart & Stroke Foundation of Canada

AGENCY
Lowe Roche Advertising Ltd. *Lead Agency

Sean Ohlenkamp - Executive Creative Director
Sandy Cole - Agency Producer
Simon Craig - Assoc. Creative Director
Laura Davis - Acct. Director
Ben/Joe Dempsey - Director
JP Gravina - Assoc. Creative Director
Neal Owusu - Digital Producer
Jeremy Richard - Copywriter
Martin Rivard - French Copywriter
Joel Serlin - Sound Designer


SUMMARY

Contrary to Baby Boomers expectations of the future, the average Canadian will spend their last ten years in sickness. But there is hope. We gave them the motivation and tools to Make Health Last.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: TV,OOH,Print

Audience: Boomers (45+),Cultural or Ethnic Group,Families,Fathers,Men,Mothers,Women

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: Local,Regional,National

Language: English