La Quinta Inns and Suites

Julie Cary - EVP, CMO
Carol Dunne - VP, Brand Mktg.

DDB Chicago *Lead Agency

Barry Burdiak - SVP, Group Creative Director
Gustavo De Mello - SVP, Group Strategy Director
John Hayes - SVP, Group Creative Director
Brian Boord - Assoc. Creative Director
Chad Broude - Copywriter
Phyllis Lee - VP, Acct. Director
Scott Kemper - Executive Producer
Mike Schif - VP, Creative Director

Four Man Furnace

Greenlight

Business nights were getting lonely. La Quinta was lagging behind their competitors on weekday occupancy and needed to drive growth through a new group of people: Business travelers. The intelligently humorous 'Taking Care of Business' campaign increased business night occupancy and changed the mind of skeptical business travelers. La Quinta stood out from the competition and became "a hotel for business people 'like me'."