Kraft Foods

Tiffany Tamplin - Sr. Director, Refreshment Beverages
Adam Butler - Director, Refreshment Beverages
Stephen Gaonach - Brand Manager

VSA Partners *Lead Agency

William Rosen, Partner, Practice Lead
Jonathan Turitz, Associate Partner, Client Engagement
James Toth, Associate Partner, Executive Creative Director
Andrea Orth, Director, Client Engagement
John Fisher, Director of Technology
Josh Witherspoon, Creative Director
Tracy George, Director, Project Management

Zynga

Jack Morton Worldwide

Henson Consulting

Starcom MediaVest Group

With the launch of an exciting new liquid form, Crystal Light wanted to find and engage women in their 20s who may have previously thought of the brand as dusty or dated. Crystal Light talked to her where she was already engaged, in the mobile game Words With Friends. By creating the largest group game in history, Crystal Light Liquid drove trial and awareness of its new product among the core target.