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DriveShield
Expect the Even More Unexpected

RAN IN: Singapore

CLIENT
DBS Bank Ltd

AGENCY
DDB Singapore *Lead Agency


SUMMARY

A chance recording from an in-car camera of a horrific car crash provided the idea for a very smart and relevant promotion by DBS DriveShield. To help drivers in unexpected incidents, we gave them an all-seeing third eye. It captured some unexpected incidences: A car slice in half by lightsabers, a magnetised car attracting the debris from a tornado and a car frozen by an ice storm. This campaign proved to be a sensational winner with vastly superior results over 2011.


Language: English