CLIENT
Unilever
Susie Wang, Senior Brand Manager, Unilever
Cerine Fang, Brand Director, Unilever
Echo Shi, Assitant Brand Manager, Unilever
AGENCY
Lynn Lu, Group Business Director, PHD China
Queenie Chen, Associate Planning Director, PHD China
Crete Wang, Associate Digital Manager, PHD China
Cosy Shi, Planning Supervisor, PHD China
Isobar
Chris Zhou, General Manager, Isobar
SUMMARY
In a sluggish category, where archetypes of communication to Mums was entrenched in a sea of sameness, OMO needed to challenge its own legacy of brand marketing, with a specific to steal back share of mind and share of wallet. With the campaign of “Embrace the extraordinary” to build OMO brand spirit of new modern women attitude and encourage them to step out and experience their lives, OMO successfully changed the way consumers see OMO from just a basic functional brand to modern and progressive brand.
