AGENCY
Matthew Lawson, Executive Creative Director, McCann Melbourne
Charles Baylis, Senior Copywriter, McCann Melbourne
Dave Budd, Senior Designer, McCann Melbourne
Charlie McDevitt, Group Account Director, McCann Melbourne
Emma Van Den Berg, Account Director, McCann Melbourne
Meg Andrews, Account Manager, McCann Melbourne
David Phillips, Head of Media, McCann Melbourne
Tony Prysten, Digital Director, McCann Melbourne
Victoria Conners, Head of Production, McCann Melbourne
Jane Walshe, Media Director, McCann Melbourne
SUMMARY
The University of Melbourne conducts world-changing research but the people of Melbourne didn’t know about it because research is typically published in journals.
We partnered with outdoor media suppliers and a production company to re-imagine traditional media to create a new way for the University to publish their work and show people what has been Made Possible by Melbourne. By turning the CBD into a free exhibition of the research, in this new medium that the people of Melbourne couldn’t miss, we increased enquires.
