CLIENT
Cathay Pacific Airways
Grace Cheung, Head of Public Engagement, Cathay Pacific Airways
Priscilla Chok, Social Media Manager, Cathay Pacific Airways
Kasey Yim, Social Media Specialist, Cathay Pacific Airways
AGENCY
McCann Worldgroup Hong Kong *Lead Agency
Brandon Cheung, Managing Partner, McCann Worldgroup Hong Kong
Martin Lever, Executive Creative Director, McCann Worldgroup Hong Kong
Guilherme Pecego, Creative Director, McCann Worldgroup Hong Kong
Dan Jacques, Associate Creative Director, McCann Worldgroup Hong Kong
Julia Broughton, Group Account Director, McCann Worldgroup Hong Kong
Julian Egli, Account Manager, McCann Worldgroup Hong Kong
Wong Ping Wai, Art Director, McCann Worldgroup Hong Kong
SUMMARY
When we fly, cabin pressure and altitude dull our palate by up to 30%. Some airlines adapt food to this environment, but not the world’s favourite alcoholic beverage. So we created the world’s first ever beer scientifically crafted to taste best at 35,000 feet. The global conversation started by our beer has created a whole new world of interest and demand for the Cathay Pacific travel experience. The campaign resulted in 83% of customers saying Betsy differentiated the Cathay experience and 74% of customers saying Betsy enhanced the Cathay experience.
