CLIENT
Cochlear
Linda Ballam-Davies, Senior Marketing Communications Manager, Cochlear
AGENCY
Chris Howatson, CEO, CHE Proximity
David Halter, Managing Partner, CHE Proximity
Ant White, Executive Creative Director, CHE Proximity
Brian Jefferson, Group Creative Director, CHE Proximity
Mariana Rice, Group Account Director, CHE Proximity
Alice Jamieson, Senior Account Manager, CHE Proximity
Lily Tidy, Strategic Planner, CHE Proximity
Jen Livingston, Senior TV Producer, CHE Proximity
Elizabeth Geor, Head of Experience, CHE Proximity
SUMMARY
Problem:
Australia is in the midst of a silent epidemic; 3.5 million people are living with some form of hearing loss. However, many are in denial about their hearing loss or don’t know how bad it is. Our task was to get those in denial to recognise they have a problem and take action.
Solution:
We created a hearing test, in disguise.
A short film that has two different endings, depending on the viewer’s hearing ability.
Results:
Exceeded KPIs:
Tested over 134,300 Australians' hearing.
Generated 2,499 highly engaged, high-value leads.
