Meridian Energy

Micheal Healy - Chief Marketing Officer Ben Fielding - Strategy Lead Meridian

BC&F Dentsu *Lead Agency

Murray Streets - Managing Director Paul Catmur - Founder & ECD Luke Farmer - Managing Partner Stevie Weber - Head of Strategy Brad Stratton - Associate Creative Director Rob Cook - Copywriter Phil Newman - Head of Production Amanda Tonkin - Account Director

Here’s two very, very important words that consumers simply do not understand: ‘Renewable energy’.That’s right. With the future of our species resting on *sustainability* and *renewability* of our resources, global research by the World Economic Forum showed these were not understood by consumers.Here in New Zealand, we might just have a solution. Meridian Energy has launched a bold yet new campaign that’s taken these two words that no-one understood and changed them into three words that everyone understands. The results have been outstanding.