Procter & Gamble

Pallavi Gupta - Associate Brand Manager Abhijeet Aswath - Brand Manager

The Leo Group *Lead Agency

Sneha Sadani - Brand Strategy Director Rajdeepak Das - MD, CCO Dheeraj Sinha - MD, CSO Abhimanyu Khedkar - Senior Vice President Deepak Bulchandani - Brand Partner Manasvi Abrol - Creative Director Himanish Ashar - Creative Director Srishti Bansal - Creative Strategist

Consumers in 2019 were flirting with what was new. Marketers were trying every formula to win this consumer. P&G on the other hand offered not just everyday products, but ones that were carriers of good. With purchase of a P&G product, a portion goes into building and supporting schools in remote areas, through P&G’s corporate program – Shiksha. Through our products, they could help provide education to kids, without going out of their routine. Consumers were shown the power of choice, and they chose for the better.