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Foodbank WA
Hungry Puffs

RAN IN: Australia

CLIENT
Foodbank WA

Charmaine Don - Marketing and Communications Manager

AGENCY
The Brand Agency *Lead Agency

Hannah Muirhead - Strategy Director Marcus Tesoriero - ECD Matt Wilson - CD Janice Law - Designer Kat Strugnell - Account Management Angela Naaykens - Media


SUMMARY

Ordinarily, Foodbank’s Christmas appeal involves direct marketing pleading for donations. In 2018, we crafted an idea with a more immediate response: Hungry Puffs, the breakfast over 100,000 West Aussie kids wake up to every day. In the lead-up to Christmas, empty boxes of Hungry Puffs were stocked in over 40 major supermarkets across Western Australia. Shoppers who were in the process of buying food for their own families were suddenly encouraged to support a much bigger cause – helping feed children who go without breakfast every day.


Hero Medium: Retail Experience

Audience: Parents/Families

Objectives: Government and social aims

Language: English