Inchcape Hong Kong

Michael Woo - Marketing Director, Inchcape Asia Carrie Shum - Deputy General Manager, Marketing

TBWA \ Hong Kong *Lead Agency

Terence Ling - Head of Strategy Jerome Ooi - Executive Creative Director Joe Choi - Group Creative Director Mikey Batt - Creative Director Mike Choy - Design Director Pauline Wong - Director of Client Services Kaki Li - Account Director Gerald Tam - Director of Social

When a city is on fire, struggling small shops need prospects more than ever. Lexus needed to launch the UX in Hong Kong — a crossover built for urban exploration. But the world's most expensive real estate market has made interesting small businesses hard to find. So Lexus created a personalised test drive that used interest data to lead prospects to the city's hidden gems. This increased lead generation for UX by five times. The success prompted Lexus to share this technology with other vehicles and brands.