DB Breweries

Sean O'Donnell - Marketing Director Sam Forrest - Marketing Manager

Colenso BBDO *Lead Agency

James Cummins - Senior Business Director James Tucker - Senior Strategist Beth O'Brien - Creative Group Head Thomas Darlow - Creative Group Head Max Mckeon - Creative Director Levi Slavin - Chief Creative Officer Ahmad Salim - Group Business Director Natalie Downes - Head of Brand Experience

Low-carb beers offer a distinct functional benefit – lower carbs. But while other New Zealand beer brands were making a song and dance about how few carbs their beers had, DB Export Gold went and made an actual song to launch their new low-carb beer. A love song to be exact. Not only did the beer become the number one NPD beer launch of 2019, the campaign turned the act of drinking a beer into a selfless gesture of love.