CLIENT
Unilever
Lauren Sutcliffe - Senior Brand Manager – Head of Hair Care
Tessa Black - Marketing Manager, Hair Care
AGENCY
Fern Canning-Brook - Managing Director, Production
Emma Bedson - Senior Account Manager, Influencer, Earned Media and Production
Drew Collins - Account Director, Influencer and Content Creation
Laura Currie - Account Manager, Influencer and Social Media
Edwina Jones - Assistant Account Executive, Social Media
Megan Syme - Account Executive, Social Media
Laura Cario - Associate Director, PR & Experiential
Holly Asser - Senior Account Manager, PR & Experiential
The Projects
Playback
PHD
SUMMARY
TRESemmé Australia was in double-digit decline, risking being pulled off shelves.
Seen as cheap and irrelevant to younger women. AND it was launching in smaller bottles at a higher price. It seemed like a losing game. So we changed the game.
By giving a ‘want-it-now’ young audience, modern, real-time content, we changed perception. And lifted sales. Significantly.
TRESemmé became the best performing haircare brand, out-stripping market leader’s sales by 400% in just 6 weeks and drove a brand-avoiders to the brand’s website(+500%). Reaching 1.3% growth vs category +
