CLIENT
Skinny
Ally Young - Senior Marketing Manager
AGENCY
James Cummins - Senior Business Director
Amy Pollok - Planner
Dan Bye - Group Strategy Director
Beth O'Brien - Creative Group Head
Thomas Darlow - Creative Group Head
Levi Slavin - Chief Creative Officer
Emma Carpenter - Business Manager
Elsi Gibbs - Account Coordinator
Vanessa Nicol - Managing Partner
SUMMARY
In 2018, Skinny was struggling. In one fell swoop, it lost almost half its stores. Brand measures were stalling & revenue was declining. Despite struggling for growth, we still had the highest NPS of any telco in New Zealand. How could we supercharge growth without losing what people loved about us? We figured out exactly what that was, turned it into a proposition, and delivered it to the whole of NZ. We grew customer numbers. Increased average revenue per user. Saw customer tenure increase. And all without sacrificing customer love.
