McDonald's Philippines

Christina D. Lao - Marketing Director Margot Torres - Managing Director Oliver Rabatan - Director, Brand Extensions Cherry Albano - Senior Brand Manager

Leo Burnett Group Manila *Lead Agency

Krista Mae Arenillo - Associate Account Director Raoul Panes - Chief Creative Officer Mela Advincula - Creative Director Kina Jauregui - Associate Creative Director Judy Medina - Account Management Director Spiro Barroga - Creative Team Head

The McDelivery Pin is a pop-up, giant structure linked to the McDelivery App. Searchable via online maps, it allows rider and customer to easily find each other in wide, crowded areas like cemeteries during “Undas” (The Day of the Dead) in the Philippines. So when customers can’t go to a store, McDonald’s will drop by near them.