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Carlsberg
Probably The Best Football Beer

RAN IN: Malaysia

CLIENT
Carlsberg Brewery Malaysia

Kevin Choo - Marketing Manager Koh Kian Mei - Senior Brand Manager Lester TH Hiew - Brand Executive Ng Choon Siang - Manager, Activation Marketing

AGENCY
Geometry Global *Lead Agency

Sean Lim - General Manager - Activation Karen Koay - General Manager - Digital Ross Leong - Senior Activation Manager Phoecus Lee - Creative Director Lim Kui Onn - Senior Art Director Dwayne Chin - Senior Planner


SUMMARY

The FIFA World Cup is often dominated by wealthy brands that were always part of the sponsorship panel. It was during the 2018 FIFA World Cup that Carlsberg decided to bring it back to those who have pure passion for the game – the fans, and allowed them to be a step closer and join the craze of the tournament. With that, Carlsberg emerged victorious – securing the top spot as the brand most associated with the tournament here in Malaysia and recorded 51% increase in sales during campaign period.


Hero Medium: Events

Audience: Boomers (45+)

Objectives: Increase sales, volume, increase market share

Language: English