CLIENT
Cigna International Corporation
1. Patrick Rona - Director - Head of Brand & Thought Leadership, International Markets
2. Heather Valteris - Chief Marketing Officer - International Markets
AGENCY
1. Brandon Cheung - Regional Director - Global Clients & Business Leadership
2. Richard McCabe - Chief Strategy Officer - APAC
3. Bernice Fong - Regional Business Director
4. Julia Broughton - Group Account Director
5. Dan Jacques - Creative Director
6. ShinYi Ng - Senior Account Director
MRM Thailand
1. Sukit Kittinuntakul - General manager
2. Napatrapee Pitaknarongporn - Account Manager
SUMMARY
With the majority of Thailand’s population struggling with the stress crisis, a major initiative was needed for the wellbeing of people. Thus, leading to Cigna designing the first of its kind PSA campaign- See Stress Differently. We worked with leading stress experts and digital artists to build a tool that visually represents the severity of people’s stress, which we then scaled across online and offline channels to help educate people. Successfully strengthening Cigna's position as a partner in wellness, while also significantly increasing our brand’s awareness and consideration.
