Telenor Pakistan

1. Sarah Tariq Hassan - Brand Manager Digital and Conventional 2. Yasir Yasin - Head of Marketing 3. Shadman Khan - Assitant Brand Manager

Ogilvy Islamabad *Lead Agency

1. Hamza Amjad - Senior Creative Director 2. Asim Naqvi - Chief Executive Officer 3. Naved Qureshi - Senior Executive Director 4. Gohar Abbas - General Manager 5. Faisal Nasir - Head of Designs 6. Hamza Iftikhar - Account Director 7. Shan Haque - Associate Creative Director

Caboose United Kingdom

GSMA London

Telenor capitalized on Pakistan’s transformative Tele-density to not only sustain its dominance in the untapped rural markets but also to gain acceptance at community level. It successfully wiped the stereotype of being a ‘foreign’ Telco with a ‘Western’ agenda, by leapfrogging the outdated, paper-based birth registration process and registering over 1.2 million precious lives! Today you can register a precious life within minutes, absolutely free! No more office trips! No paperwork! All it takes is just a tap, from the palm of your hands with a simple Android-based application.