CLIENT
Lion Breweries
1. Rachel Ellerm - Head of Marketing
2. Craig Baldie - Country Manager
AGENCY
1. Damon Stapleton - Regional Chief Creative Officer – Australia and New Zealand
2. Lucinda Sherborne - Executive Planning Director
3. Geoff Kidd - Senior Brand Manager
4. Rory McKechnie - Creative Director
5. Zac Lancaster - Senior Art Director
6. Jenny Travers - Business Partner
7. Michael Doolan - Business Director
8. Sammy Royal - Integrated Producer
SUMMARY
Born and bred in the deep South of New Zealand, Speight’s session ale was founded on a view of masculinity that was quickly becoming obsolete. Until The Dance.
Speight’s Dance not only transformed one of our countries most iconic beer brands, it has redefined modern mateship for New Zealanders. It catapulted the brand back into cultural conversations and turned around drinkers turning away from mainstream beer.
The impact was immediate and seismic, transforming perceptions and driving unprecedented growth into a brand that many would have said was dead and buried.
