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Canadian Club
Who Made Beer the Boss of Summer?

RAN IN: Australia

CLIENT
Beam Suntory

Stephanie Jericevich - Group Marketing Manager – RTD

AGENCY
The Monkeys *Lead Agency

Hugh Munro - Head of Planning


SUMMARY

Who Made Beer the Boss of Summer?’ went, in the word of our distributors, “gangbusters” – CC became the number 1 selling RTD for the first time in history, and delivered not only the greatest CC ROI ever at 463%, but also one of the greatest ROIs in the history of the Australian Effies, ultimately being awarded a Gold Effie in the ROI category.


Hero Medium: TV

Audience: Young people (20-35)

Objectives: Increase sales, volume, increase market share

Language: English