CLIENT
MARS Japan
1. Yuho Nakamura - Leader, Corporate Communications
2. Kaori Inagaki - Food Marketing Portfolio manager
3. Shinichiro Murakami - Snack Food Marketing Brand Manager
AGENCY
1. Kaori Yatsu - Head of Planning
2. Hiroaki Taki - Associate Planning Director
3. Masaki Honda - ECD
4. Kosei Kobayashi - Copy Writer
5. Kazuma Fushimi - Art Director
6. Shunsuke Asaka - Account Director
7. Jun Ogura - Senior Account Exective
SUMMARY
The Japanese have forgotten what it's like to enjoy chocolate purely for its pleasure.
That is because the “health-conscious chocolate” trend, such as low-calorie chocolates and chocolates with functional health benefits, is taking Japan by storm. This is a story of how Snickers, a brand that takes pride in sweetness and its fulfilling rich taste, stood up to take back the pleasure of instinctively indulging in chocolate by launching a campaign around movie ads and interactive experiences. Not only that, this tastefully increased its sales as well.
