AA Insurance

1. Melodie Vickars - Brand and Marketing Manager 2. Catherine Dilly - Marketing Manager – Brand and Media

DDB New Zealand *Lead Agency

1. Gary Steele - Executive Creative Director 2. Ben Pegler - Creative Director 3. Renee Bryant - Copywriter 4. Julia Ferrier - Art Director 5. Kate Lines - Lead Business Partner 6. Lucy Paykel - Senior Business Director 7. Thinza Mon - Planning Director 8. Claire Colohan - Lead Integrated Producer

This is the story of how the most rational of businesses took a leap of logic and got magical results. AA Insurance didn’t have anything new or different to win people over. So how do you win against the Goliaths in your category? You punch above your weight on making people feel, not think. By inspiring New Zealanders to ‘live a little freer’, AAI overtook the giants of its category to become NZ’s most preferred general insurer, outgrew the industry and broke the company’s sales records along the way.