Nobel Hygiene

1. Kartik Johari - Vice President – Marketing and Commerce 2. Sai Wadegaonkar - Deputy Brand Manager

The Womb Communications *Lead Agency

1. Navin Talreja - Co Founder 2. Kawal Shoor - Co Founder 3. Heval Patel - Business Partner 4. Manisha Sain - Strategy Partner 5. Devanshi Shah - Planning Partner 6. Pranesh Arde - Brand Partner 7. Bhasha Vaishnav - Creative Partner

Schbang Digital Solution

Pranita Anchan - Account Lead

This is not a case of a brand masquerading as a changemaker. Here’s a story of a small sanitary pads maker who, in its earnestness to grow, unearthed an insight that challenged the way sanitary pads were sold to Indian women, and brought about historic change in media and culture that even legacy leaders didn’t dare to do. Rio’s campaign showcased period truths by showing period blood as red not blue on national television to break the silence around period flow struggles—both physical and emotional—to grow Rio’s sales by 147% and increase distribution by 60%.