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DIGI TELECOMMUNICATIONS
DIGI FOOTBRAILLE

RAN IN: Malaysia

CLIENT
DIGI Telecommunications

1. Lo Wei Tzen - Head of Marcom 2. Bernard Lee - Head of Marketing Services

AGENCY
NAGA DDB Tribal *Lead Agency

1. Alvin Teoh - Executive Creative Director 2. Ellison Fernandez - Creative Director 3. Shireen Ang - Creative Group Head 4. Audrey Wong - Eng Writer 5. Kevin The - Business Unit Head


SUMMARY

After years of being perceived last amongst the Big 3 Malaysian telcos in terms of network quality, Digi overtakes the No.2 telco Celcom by going against existing category cliches for network communications (think: widest network, uninterrupted streaming, on-the-go entertainment and gaming). Digi made Malaysians reconsider the strength of its network by showing how its network could power more than just your smartphone - it could power a game-changing IoT device that enabled blind football fans to “watch” the sport they love.


Hero Medium: Branded Content

Audience: Mass, public

Objectives: Build brand equity, Increase brand loyalty, Retain Existing Customers

Language: English