CLIENT
Grab
1. Napat Silaphan - Head of Integrated Marketing Communications
2. Nont Armarttasn - Brand Partnership Manager
3. Manita Sriprasert - Marketing Coordinator
4. Nichapit Inthasit - Creative Strategist
5. Nathpanporn Thirishrawichakorn - Junior Art Director
6. Malinee Kulrakumpusiri - Senior Art Director
AGENCY
1. Bunchai Suksuriyayothin - Planning Director/Co-Founder
2. Prasit Wittayasumrit - Creative Director/Co-Founder
3. Pairat Eaupadunglert - Creative Director/Co-Founder
4. Tunyanut Somboon - Account Executive/Media Planner
SUMMARY
Covid accelerated eCommerce adoption but not every business can pivot quick enough. GrabMart helped the smallest and most traditional of businesses (farmers, fishermen and wet markets) embrace digitization and not get left behind. Not only do these businesses get a new lifeline, but they are also now able to take on online grocery giants. In the first two weeks of our campaign, these businesses see an increase of +49% in GMV.
