CLIENT
The University of Queensland
1. Kelly Robinson - Chief Marketing and Communication Officer
2. Pip McConnel-Oats - Head of Brand and Creative Services
3. Jody Hart - Digital Marketing Manager
4. Linda Pike - Campaign Manager
AGENCY
1. Sarah Young - Business Director
2. Elle Whittaker - Account Manager
3. Toby Harrison - Chief Strategy Officer
4. Magdalena Tomislav - Senior Strategist
5. Chirs Little - Group Creative Director
Mediacom
Monique Baillie - Group Client Director
SUMMARY
In a matter of weeks, COVID-19 restrictions stripped the tertiary education sector of its most profitable market: overseas students. This intensified the need to bolster domestic enrolments, a stagnant market that didn’t hold university degrees to the same esteem. To revitalise this relationship, we tapped into their love of online entertainment, a procrastination tool used to abate the pressures of their impending futures. We developed a 21-episode docuseries that unpacked the biggest challenges facing society; transforming their escapism into a vehicle that empowered them to actively engage with their future.
