CLIENT
Jardine Restaurant Group-Pizza Hut
Wendy Leung - Marketing Director
AGENCY
1. Reed Collins - Chief Creative Office, Asia Pacific
2. John Koay - Executive Creative Director
3. Matthew Nisbet - Executive Creative Director
4. Michele Salati - Creative Director / Head of Art
5. Amy Cheng - Associate Creative Director
6. Ray Lam - Account Director, PR & Influence
7. Vincent Lam - Group Account Director
8. Rachel Tsui - Account Manager
9. Clover Yuen - Senior Account Executive
SUMMARY
The world of music is a master at this - collaborations between artists across genres, creating innovative new sounds, opening up exposure and ‘trial’ amongst respective fan bases.
When Pizza Hut HK cooked up IKEA meatballs topping as their next novelty pizza, we pushed the collaboration further - creating SÄVA, the world’s first flat-packed home pizza experience, stirring up a limited edition frenzy across both brands’ followers.
SÄVA surpassed sales forecasts by 86%, and gave Pizza Hut a vital boost in the Covid-critical home delivery market. A salivating collaboration indeed!
