CLIENT
Nestlé Philippines
1. Veronica Cruz - Business Executive Officer
2. Lester Castillo - Sports Marketing Manager
3. EJ Dee - Consumer Marketing Manager
AGENCY
1. Mike Garcia - Managing Partner
2. Nigel Cornel - Associate Business Director
3. Gelo Reyes - Associate Creative Director
4. Randell Benitez - Copywriter
5. Brent Calma - Senior Art Director
6. Manny Gonzales - Head of Strategy
7. Mae Seranillo - Senior Engagement Strategist
SUMMARY
MILO, the heritage brand slowly losing the interest and share-of-pocket of Filipino households, brought sports and nutrition as hope in the crisis-stricken lives of the different communities that it serves. Activating its brand promise of nourishing success in life despite a fragile economy, pandemic constraints, and confined spaces, MILO overcame barriers to continue its mission. MILO provided sports content with holistic benefits watched over 50 million times, with more than a thousand jobs to sports coaches and grew the business and relevance to consumers despite precarious economic conditions.
