CLIENT
Telenor Pakistan
1. Sarah Tariq Hassan - Brand Manager Digital and Conventional
2. Yasir Yasin - Head of Marketing
3. Shadman Khan - Assitant Brand Manager
AGENCY
1. Hamza Amjad - Senior Creative Director
2. Asim Naqvi - Chief Executive Officer
3. Naved Qureshi - Senior Executive Director
4. Gohar Abbas - General Manager
5. Faisal Nasir - Head of Designs
6. Hamza Iftikhar - Account Director
7. Shan Haque - Associate Creative Director
Caboose United Kingdom
GSMA London
SUMMARY
Telenor capitalized on Pakistan’s transformative Tele-density to not only sustain its dominance in the un-tapped rural markets but also gain acceptance at community levels. It successfully wiped the stereotype of being a ‘foreign’ Telco with a ‘Western’ agenda, by leapfrogging outdated, paper-based birth registration process and registering over 1.2 million precious lives!
Today you can register a precious life within minutes, for absolutely free! No more office trips! No paperwork! All it takes is just a tap from the palm of your hands with a simple Android based application.
