CLIENT
Nobel Hygiene
1. Kartik Johari - Vice President – Marketing and Commerce
2. Sai Wadegaonkar - Deputy Brand Manager
AGENCY
1. Navin Talreja - Founding Partner
2. Kawal Shoor - Founding Partner
3. Heval Patel - Business Partner
4. Rohit Sharma - Strategy Partner
5. Nakul Jayadevan - Strategy Partner
6. Pranesh Arde - Brand Partner
7. Omkar Kulkarni - Brand Partner
8. Suyash Khabya - Creative Head
SUMMARY
He has to pee very often. At times, it happens involuntarily. Even accepting that he has a problem implies a loss of manhood. It’s so bad that he has stopped going out. He has trapped himself at home — a prisoner of his own will. This is the plight of millions of Indian men who suffer from urinary incontinence. Here’s how Friends leveraged the spirit of freedom around Independence-Day to enable men to step out of their trapped lives, bringing in 34% new-users and a 38% increase in sales.
