CLIENT
Mondelez Australia
1. Anthony Ho - Associate Director Equity, Chocolate & Biscuits
2. Melanie Yates - Senior Marketing Manager Chocolate ANZ
3. Meaghan Brodie - Senior Brand Manager Chocolate ANZ
4. Brianna Hurst - Brand Manager
AGENCY
1. Danielle Chapman - Client Partner Lead
2. David Ponce de Leon - Executive Creative Director
3. Virginia Pracht - Head of Strategy
4. Gavin McMillan - Managing Director
5. Alana Teasdale - Senior Broadcast Producer
6. Josh Murrell - Creative Director
SUMMARY
How does a brand compete in the biggest selling period for chocolate, Easter, when other brands are nipping at your heels, with lots of exciting new products, and increased media spends, in a shrinking category? By doubling down on what your brand stands for and finding the one thing parents really want for their kids this Easter, achieving a net growth of 4% compared to the category.
