CLIENT
The Movember Foundation
Robert Dunne - NZ Country Manager
AGENCY
1. Ryan Jordan - Strategy Director
2. Brad Stratton - Creative Director
3. Rob Longuet-Higgins - Creative Director
4. Logan Barnes - Strategist
5. Luke Farmer - General Manager
6. Emilia Robertson-Mccoy - Account Manager
7. Kimberly Kastelan - General Manager
8. Bex Radford - Executive Creative Director
9. Murray Streets - Managing Director
SUMMARY
A mental health crisis is engulfing our Kiwi men. Anxiety, depression and suicide are hitting record highs. Movember needed to help but was itself in crisis: Lost in NZ’s cluttered charity market with engagement and donations at all-time lows. But armed with a new strategy and disruptive new campaigns, we set out to “regrow the Mo”. Today the Mo’ is back, bigger and bushier than ever: setting donation records every year, cleaning up in effectiveness, and helping save the lives of men.
