CLIENT
Menulog
1. Simon Cheng - Marketing Director
2. Fiona Bateman - Head of Brand
3. Johan Micheelsen - Head of Growth Marketing
AGENCY
1. Ben Coulson - Chief Creative Officer
2. Roshni Hegerman - Executive Planning Director
3. Caroline McLaughlin - Senior Business Lead
4. Daniel Miller - Creative Director
5. Christian Duffy - Creative Director
6. Camilla Dann - Project Manager
Universal McCann
Hayley Pyper - Client Director
SUMMARY
Just 2 years ago, Menulog was a desktop-based business, with computers representing 70%+ of order take. But as young people embraced their phones as an extension of their lives — there was a danger that we would be permanently trapped in the dark ages. We needed to transform the business to being App-first, and fast. Our imperative: To seize fingertips, displacing Menulog’s previously uncontested rival, UberEats, by capturing their inner-city youth stronghold. We created the TikTok #DeliveryDance Challenge, garnering 10.4 million views during the 2-week campaign period, with spectacular growth.
