CLIENT
Procter & Gamble
1. Sharat Verma - Chief Marketing Officer and Vice President, Fabric Care Business for P&G Indian Subcontinent
2.Namrata Agrawal - Brand Director, Ariel India
3. Enakshee Deva - Senior Manager, Brand Communication, Fabric Care, P&G Indian Subcontinent
AGENCY
1. Priyanka Rishi - Client Servicing
2. Vijay Kumar - Art
3. Josy Paul - Chairman & Chief Creative Officer
4. Suraja Kishore - Chief Executive Officer
5. Hemant Shringy - Chief Creative Officer-Copy
6. Karan Nair - Associate Creative Director - Copy
7. Balakrishna Gajelli - Sr. Creative Director
SUMMARY
In a category defined by product performance and stain removal, Ariel set out to change the conversation with a provocative question – “Is laundry only a woman’s job?” Ariel has been championing #ShareTheLoad – a provocative social movement challenging patriarchy for the last 5 years. But competition has been quick to up their game. Years of patriarchy requires a consistent movement but now Ariel faced the challenge of exceeding the success of its previous campaign by delivering results on gender equality and ultimately leading the growth of the brand.
